Nokia head beats Eminem as teenage role model

A survey by the Design Council has revealed that teenagers rate Jorma Ollila, Chief Executive and Chairman of Nokia, as the most creative thinker of modern times.

The poll, published ahead of the council's third annual Designers Into Schools Week, asked teenagers to give creativity ratings to an assortment of influential figures. Ollila came in ahead of Eminem, Justin Timberlake, Tony Blair and Sir Richard Branson.

Ollila won him 36% of the vote, while second-placed Sir Richard Branson gained 19% and Mr Blair 8%. The people whom teenagers voted as needing the least inspiration in their careers were Timberlake and Victoria Beckham, who each won 1.5%.