Samsung ups the ante with 20 new mobile phones

Samsung is building on its current popularity by launching more than 20 new handsets before the end of 2004. The company is concentrating on territories such as Russia, the Middle East and Asia-Pacific.

Samsung expects its full-year global mobile phone sales to reach more than 65 million units in 2004, an impressive increase from 55.6 million units in 2003. Like every handset manufacturer, the new model offensive will focus on clamshell phones with colour displays and integrated cameras.

Samsung boosted its share of the global mobile handset market to 12.5% in Q1 2004, up from 10.8% a year earlier, as it seeks market share from Nokia and Motorola.