Monty's Gaming and Wireless Outlook - Issue 196
The surprise victory by Finnish death metal band Lordi at this year's Eurovision Song Contest has been noticed by American TV executives who want to launch a Stateside version that would pit all 50 states against each other.
Wonderfully described by one executive as 'The Super Bowl of Singing', Eurovision is watched by more than 100 million people and would be a handy format for US TV companies desperate to challenge the ubiquity of American Idol, the talent show that was instrumental in bringing text messaging to the US public.
Expect this to happen next year, but don't expect the Dixie Chicks to be invited to the show just yet. The best-selling country band was blacklisted by the country music audience when lead singer Natalie Maines took George Bush to task for starting the war in Iraq.
The response was suitably moronic. A radio boycott of their music, death threats and accusations of treachery as backwoods America showed what it thought about free speech. So let's rejoice at the news that their new album has just gone to number one in the US, even if I'd rather eat the feet fungi from my flipflops than listen to country music. Respect to courage in the face of hysteria and People Power 1 Redneck Power 0.
A result that brings us inevitably round to today's kick-off of the 2006 World Cup. While the future may bring USvision as well as Eurovision, shortly to be followed by a global singing contest called Worldvision, football is still the daddy and more than 1.5 billion people will watch today's opening match.
The tournament is also expected to be a litmus test for the launch of mobile TV around the world. While projected revenues of £160 million for World Cup downloads of video clips seem over-optimistic, this World Cup could be as important for mobile TV as American Idol was for text messaging in the States.
According to a recent report, more than 200 million people will be watching mobile TV in 2011 and there seems no doubt this technology will reach critical mass much quicker than expected.
All of which is unimportant when compared to watching the World Cup and England's chances. There are three certainties. The BBC website will fall over because of the amount of office-workers watching its live streaming, about 1% of America will bother to watch it and Brazil will go out before the quarter-finals.
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